Type:

Rating App

Challenge:

Suzuki’s forray into the American market has been a good run especially with the range or new vehicles, from the Vitara to the SX4. People love Suzuki because their vehicles are priced attractively and they are durable but have not been able to share their experience using social media. Suzuki approached Social Cubix to craft an app that will enable Suzuki owners share the ownership experience with their friends on Facebook and rate the vehicles in the Suzuki range.

Solution:

Suzuki’s forray into the American market has been a good run especially with the range or new vehicles, from the Vitara to the SX4. People love Suzuki because their vehicles are priced attractively and they are durable but have not been able to share their experience using social media. Suzuki approached Social Cubix to craft an app that will enable Suzuki owners share the ownership experience with their friends on Facebook and rate the vehicles in the Suzuki range.

Results:

The application was well received on Facebook with about 150,000 entries so far which has helped Suzuki understand how they fare among their car owners especially the Facebok registered users. The entry shares has helped Suzuki by making the users brand advocates for the Suzuki company.